Do you want to know how the Nordic region consumes TV and Online Video Services? GET THE NORDIC VIDEO INDEX

Nordic Video Index.com

Benchmark Report 2014
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TV CONSUMPTION

When asked “How do you receive your TV content?”

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image description 34% Online Video Services
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16%
Satellite
image description 54% Cable TV
image description 26% Antenna
image description 5% Other 2% Don’t know

DEVICES

  • Computer
  • Tablet
  • Smartphone
  • Game Console
  • Set-top Box
  • Other
  • %
  • 84%
  • 34%
  • 32%
  • 13%
  • 20%
  • 1%
    • 0
    • 10
    • 20
    • 30
    • 40
    • 50
    • 60
    • 70
    • 80

The percentage of devices used in total when watching Online Video Services.

MARKET SHARE

  • Netflix
  • Viaplay
  • HBO Nordic
  • You Tube
  • iTunes
  • %
  • 64%
  • 26%
  • 10%
  • 74%
  • 16%
    • 0
    • 10
    • 20
    • 30
    • 40
    • 50
    • 60
    • 70
    • 80

Total percentages of market share of Online Video Services.

Cord cutting is a reality

When asked “Within the last 1 year, have you reduced or cancelled a cabel-TV or satellite subscription in favour of Online Video Services?”

  • 7% Yes
  • 2% Yes, more than 1 year ago
  • 75% No
  • 15% I don’t know

When asked “Within the coming 1 year, are you considering to reduce or cancel your cabel or satellite subscription in favour of Online Video Services?”

  • 7% Yes
  • 12% Maybe later
  • 69% No
  • 12% I don’t know
Total percentages of all Nordic countries.

The data consists of 4.057 interviews, across countries Denmark, Sweden, Finland and Norway. Respondees are selected to be representative of the population. The interviews were conducted on Dec 2 – 17, 2013.

Quantitative video data are from the Arkena Analytics platforms, and complies data and trends across from customers on the Arkena CDN, Arkena OVP and Arkena OTT platforms from the same period as the interviews. Not all customer data are included, as not all represent relevant data. A total of 60 million video views are the base for this index.

Where percentages add up to more than 100, those surveyed have had the choice of selecting multiple options.

The Arkena Nordic Video Index can be quoted, provided clear mention of Arkena as source.

Brought to you by Arkena.com